I just kept spending money on ads, and it went crazy,” he says.
“So then I thought, ‘I’m going to reinvest this and buy an ad from a bigger meme page.’ I bought an ad from a page that had a couple million followers, and that returned $700 in sales, just that day.”įrom his initial $8 investment, he’d generated $700 in sales on the first day. Within the first couple of hours, he’d already made $50 in sales. So he created a meme-style image of the shorts and posted it to his meme accounts. John sensed a winner and added them to his store immediately.īut it wasn’t enough to go on his gut instinct, he had to test them to see if they would work. High-waisted, with bright metallic colors, and flattering to pretty much anyone who wore them. He found a few pieces of clothing that mirrored the stuff he saw girls his age at school wearing: clothes in baby pink and other pastel colors, with edgy slogans and plenty of Drake references. “ I had a decent pulse on fashion because I’m around teenage girls a lot at school, right?” he says. He started browsing for products he thought would appeal to his teenage girl audience. → Click Here to Launch Your Online Business with Shopify Then he made his only upfront investment into the business and paid $8 for a domain name. He created an online store with Shopify and signed up for DSers to help him find and fulfill products.
“I was like, ‘If they’re paying me to promote a product, and they’re making money, why don’t I just cut them out and do it myself?’” So after John heard about dropshipping, he had a revelation. Okay, and back to our regularly scheduled programming. If something isn’t selling, they can swap it out and try something new. Plus, because they’re not paying upfront for a bunch of stock, the store owner can change the products in their store quickly and easily. Once a customer buys an item from their store, they pay the money to their supplier, and the supplier ships the product directly to their customer. The cool thing is that the store owner doesn’t have to deal with warehousing or fulfillment, because their supplier holds all of their stock. Entrepreneurs find products they want to sell from suppliers across the world through AliExpress, then pull the inventory information through to their store using an AliExpress import app. Psst… haven’t heard of dropshipping yet? Come closer, I’ll explain.ĭropshipping is a business model that allows entrepreneurs to set up an ecommerce business without having to invest in inventory. That’s when I figured out that they were dropshipping.” “I realized was that a lot of these stores have the exact same products, so I wanted to figure out what was going on. “ I was getting to the point where businesses were direct messaging and emailing me getting me to promote a product for them,” he says.īut as he began to take on more of those deals, he noticed that many of the products the different brands were asking him to promote looked familiar. He’d built up the accounts to large followings and had started to attract attention from brands. Over the past six months, he’d been creating and posting content to a collection of comedy meme accounts on Instagram. Like any other teenager, he spends much of his life on the internet. Instead, he charged ahead, using his enthusiasm and energy to help him learn quickly, fail fast, and rapidly build on his successes from one business to the next.įast-forward to December 2016, and he’s 15 years old. Even at twelve, he brushed aside the idea that he was “too young” to start his own business. Starting an Online Business As a Teenagerīy my calculations, John was just twelve years old when he first got into online business.
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